Market Research

Market Research News

Looking for 2016 estimated income rates in Thunder Bay? Want to know what is being spent on vegetables this year? Or how many people work in the Bay/Algoma area?

In addition to the 2016 updates to the Ontario Expenditure and Ontario Business Summary categories, we are now providing access to 2016 Estimates & Projections (e.g the estimated population, education, or income statistics in Thunder Bay), 2016 Daytime Population (e.g how many people are working in a prescribed geographic area in town versus how many are at home), and 2016 Food Expenditures (e.g how much is being spend on different food groups, types of food retailers and establishments, etc). You can get more information about these data sets and where they come from on the Tetrad website.

To learn more, contact Jesse Roberts (624-4203 / tbpl%23ca|jroberts).

 

PCensus Available at Brodie and Waverley!

The PCensus database is available for free public use at both the Brodie and Waverley Resource Libraries.

PCensus map

PCensus provides demographic information and consumer spending for determining market potential, target marketing, site location and more. Targeted to local and regional businesses as well as students or census enthusiasts, this product is available for "in-house" use at the Brodie and Waverley Resource Libraries. To learn more please call 624-4203 or check out this TUTORIAL.

Click here for information about the distributor of PCensus, Tetrad Computer Applications.

  

PCensus Training Sessions

Schedule a one-on-one session and discover how PCensus can help you determine market potential and target market, find Canadian demographics and consumer spending data, pinpoint suitable business locations, and much more.

To make an appointment contact:

Jesse Roberts at Brodie (624-4203 / tbpl%23ca|jroberts)
Lindsey Long at Waverley (684-6812 / tbpl%23ca|llong)

 

Citing PCensus

Below are citation examples for PCensus accessed at the Thunder Bay Public Library.

APA Style

Statistics Canada & MapInfo Canada. (2016). 2011 Census, CanEx 2016, and Canada Business Summary for Thunder Bay. PCensus for MapPoint (Version 11) [CD-ROM]. Vancouver, Canada: Tetrad Computer Applications.

Chicago Style

Statistics Canada and MapInfo Canada. PCensus for MapPoint. CD-ROM, version 11. Vancouver: Tetrad Computer Applications, 2016.

MLA Style
Statistics Canada and MapInfo Canada. 2011 Census, CanEx 2016, and Canada Business Summary for Thunder Bay. PCensus for MapPoint. CD-ROM. Version 11. Vancouver, Canada: Tetrad Computer Applications, 2016

Turabian Style

Statistics Canada. 2011 Census of Canada: Profile Data for Thunder Bay at the Census Tract level. Ottawa, Ont.: Statistics Canada [producer]; Vancouver, B.C.: Tetrad Computer Applications [distributor]. accessed 4 March 2016. available from PCensus 11 for Mappoint [computer file], Thunder Bay Public Library.


InfoCanada

TBPL is now providing free public access to the InfoCanada - Canadian Businesses database. InfoCanada allows you to search businesses across the country by city, postal code, keyword, business size, SIC or NAICS code, and more. Use this powerful tool in your business plan, grant or loan applications, and future business development.

This product is available for in-house (at any TBPL branch location) and remote usage. To access InfoCanada log in to My Giant Search and click on "Info Canada" in the list of databases.

To learn more, contact Jesse Roberts (624-4203 / tbpl%23ca|jroberts).